About Us

The Israel Innovation Fund (TIIF) is registered in the U.S. as a 501(c)3 non-profit and in Israel as a  nonprofit organization. Our headquarters is in the Neve Tzedek neighborhood of Tel Aviv and we sponsor activities in Jerusalem,  all over Israel and in North America.Our vision is to reignite the Zionist spirit in the 21st century by connecting people around the world to Israel through the vibrancy and creativity of contemporary Israeli culture.

“Start-Up Nation” taught us that Israel’s technological excellence flows from deeper elements of its national character. Through cutting-edge contemporary culture, lifestyle and travel, young diaspora Jews and non-Jews are discovering new ways to connect to the Israeli experience in ways that go far beyond conflict and survival.

TIIF operates as a venture philanthropic fund investing, and incubating, high-impact enterprises that are capable of sustaining themselves through commercially viable revenue-generating activities. As a nonprofit, we reinvest all income back into the organization to strengthen and expand our cutting-edge work.   

Our Team




Adam is a serial entrepreneur who has worked in the United States, China and Israel. Raised in Cincinnati, he served in the IDF and now calls Tel Aviv home. He received his B.A. in Judaic Studies from the University of Arizona and an M.A. in Middle Eastern History from Tel Aviv University.

Daria Turetski


Director, What If? Studios

Daria Turetski, Director of What If? Studios. Born in Dnepropetrovsk, Ukraine, Daria finished her BA film studies at Kiev International University in 2007. In 2013 she started her MFA at The Steve Tisch School of Film and Television, Tel Aviv University. In April 2010, Daria released her stop motion animation film, Happy Carrot, and won best short animation award at two festivals. Her short film, Minilook Kiev, garnered more than 1 million views and later was sold to UEFA, EPSON and DW-TV. She has produced successful videos for fashion and music, and most recently won awards at the 2018 Tel Aviv International Student Film Festival.

Ella Kohn

Lead Editor, What If? Studios

Lead Editor, What If? Studios

Ella Kohn was born in Jerusalem. She served in the IDF as a Military Photographer, and as the Head of a Military Video Unit. Her experiences during her military service inspired her in creating her short film “Who Sank Your Ships?”. The film participated in dozens of international film festivals, including Academy Award Qualifying film festivals, and won several international prizes.Ella holds an MA in Film Studies from the Steve Tisch School of Film and Television, Tel Aviv University. She currently works as an editor and is developing her first feature film, which is also based on her experience in the military.

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