What If? Studios uses film to tell diverse global audiences the most compelling possible stories of creativity and
passion from Israel. The goal is to bring viewers powerful stories that open a window to the Israel of today, and
give our viewers a window into the future that they wouldn’t find in routine media reporting. Let by former chief
producer for Israel’s Channel 2 and i24 Osher Etz-Haim, WIS offers an array of video-based projects ranging from
full-length documentaries to viral videos.
Our first major project (in post-production) is Holy Plant, Holy Land. This 52-minute documentary shows the
brilliant medical research carried out in places like Hebrew University of Jerusalem on THC, the active ingredient
in marijuana, and its potentially revolutionary impact on the lives of tens of millions around the world suffering
from diseases such as cancer and Alzheimer’s. Other projects in production include What If? -a series of short
videos of leaders from across Israel’s political spectrum articulate their personal, heartfelt dreams for the world at
large- and a series on the life of Theodor Herzl.
The Zionist Wallpaper Project will generate public art that transforms neighborhoods across Israel in ways that
resonate with the local community and physically manifest a Zionist theme. ZWP will create powerful murals and
other pieces that add artistic, social and financial value, while building Israel’s burgeoning arts scene and
strengthening the movement.
Acting as a connector, ZWP will help cutting edge Israeli ‘outsider’ artists from Tzfat to Neve Tzedek, to Ein Kerem
to the Negev establish an organic connection with communities, public authorities and private property owners to
to (a) gain specific high-visibility locations to create and display their art and (b) generate the exposure these
artists need to reach a larger audience. Revenues will come from activities such as sales of prints and lithographs
of the artists work.