Our Projects

What If? Studios (WIS): Cutting-Edge Video Production

What If? Studios uses film to tell diverse global audiences the most compelling possible stories of creativity and
passion from Israel. The goal is to bring viewers powerful stories that open a window to the Israel of today, and
give our viewers a window into the future that they wouldn’t find in routine media reporting. WIS offers an array of video-based projects ranging from full-length documentaries to viral videos.

Our first major project (in post-production) is Holy Plant, Holy Land. This 52-minute documentary shows the
brilliant medical research carried out in places like Hebrew University of Jerusalem on THC, the active ingredient
in marijuana, and its potentially revolutionary impact on the lives of tens of millions around the world suffering
from diseases such as cancer and Alzheimer’s. Other projects in production include What If? -a series of short
videos of leaders from across Israel’s political spectrum articulate their personal, heartfelt dreams for the world at
large- and a series on the life of Theodor Herzl.

Hebrew Wallpaper Project (HWP): Transforming Israel’s urban fabric

The Hebrew Wallpaper Project is one of our flagship program which aims to create new channels for cutting-edge Israeli artists to connect with new audiences around the world.  TIIF provides a living wage plus materials and studio expenses to Israeli artists who have proven success in Israel and embody a fresh artistic message. We promote them through events, digital campaigns and traditional media, while handling the sale of their work and related merchandise.